Running a truly profitable agency doesn’t need to be painful…

Financials

Pricing, run rate, margins, overheads, contracts, retainers – all play an important part in profitability.

Organisation

Team structure, company culture, ways of working, aspirations, hiring, training – each crucial for success.

Operations

Project management, tools, processes, prioritisation, forecasting, variance – a 360 view of output.

Decades of Experience

With more than 20 years working in the digital industry, my career has included working as Project Manager, Program Manager/PMO, and Ops/Production Manager for both independent agencies and international corporates. I’ve taken agencies from 5-man outfits to 100+ structures, built out operational divisions within corporates, established working units in various countries, and created Global Centres of Excellence – all focused on profitability.

Agency Consulting & Mentorship

I’ve worked with agency founders a loooong time – businesses ranging from small independents to huge multi-national divisions.

And the pattern of success vs failure is invariably the same; get the engine-room right and real growth happens (keep muddling through and you’ll pile breakpoints on breakpoints).

Being an entrepreneur can be an amazing and exciting journey, but can also be full of stress, imbalance, and doubt. I’d class every founder, every leader, as an entrepreneur at heart (whether you started your agency as a freelancer and grew organically, built your agency through shared passion with college mates, or joined a leadership team as a career move).

Smart entrepreneurs know that there’s a shortcut to success – a way to achieve goals faster. And that comes from working with experts. Experts that have walked the walk, shown proven results, and know how to get the best from every situation.

It’s not always an easy process, but it’s simple. When working with agency founders and leadership teams, I’ll question the status quo – why you’re working the way you are, why you’re missing vital ingredients, why you’re failing to hit your targets. But I don’t stop there – it would be a waste of everyone’s time to simply point out what’s wrong or needs attention.

As a consultant and mentor, I make sure you’re clear on how to increase profitability every step of the way…

Advisory Areas

Financial Analysis

Your agency is just like any other business – to grow, scale, and exit, you need profitability. By analysing your rates, billables, retainers, and overheads, we can determine what’s wasted activity and where your potential truly lies.

Org Structure

Modern agencies often have a core set of staff with additional resourcing coming from contractors and freelancers. We’ll look at the best way to structure your agency, how to attract A-players, and how to maintain cultural identity.

Ops & Delivery

Your agency provides a service – without efficient delivery, you risk reputational damage, huge stresses, and potential insolvency. We’ll review and rollout an Ops plan that focuses on execution without stifling your team’s creativity.

Scaling & Exit

Maybe you’re happy to stick with your agency for as long as it’s alive – or maybe you’re planning to build it up and sell it on for maximum profit. Either way, we’ll deepdive into strategic planning to ensure you follow a clear roadmap.

Empowering Agencies to reach Real Profitability

Want a profitable agency?

To find out more, and to see if we’d be a good fit, book a FREE call at a time that suits you:

BOOK A STRATEGY CALL

“Rob improved best practice, methodology and growth of our business overall.

With no formal project/account management processes and a large client book, we were working incredibly stressful long hours with low margins. Rob worked with us to create a complete production system, hire PM/AM roles, and align all throughput to new finance/account targets. We soon won major pitches, numerous awards, and became the encumbant agency for global brands.
After growing from 8 to 35 staff, we brought in a NED to facilitate acquisition – we sold the agency 6 months later.”

Nicky

Global

Based in the UK, supporting agency clients across the globe

T : +44 7950 650538
E : rob@robsayles.co.uk

Sarah Beth

“Rob completely uplifted our sales, navigated growth, and increased overall profitability. He’s genuinely invested in growing our business.”

Russell Brunson

“Rob is so talented! Working as part of a $3bn SAAS product relaunch, Rob consulted on best practice as well as providing ops support.”

Tim Ferguson

“Rob’s extremely motivated and works hard to get the best from everyone – he pushed the boundaries of our business and achieved amazing results.”